Integrating AI into your business can be a game-changer, but its essential to approach it with caution. While AI offers the promise of smarter systems and personalized customer experiences, it also poses significant risks if not managed properly. As Matthew Elliot, chief delivery officer at CloudSmiths, aptly puts it, “AI isnt magic; its math and data.” Understanding how AI operates and the data it relies on is crucial for ensuring safe and effective outcomes.