Despite the surge in corporate spending on artificial intelligence, many companies are grappling with what has been termed the “generative A.I. paradox.” While nearly 80% of businesses are utilizing generative A.I., a staggering number report no significant impact on their bottom line. This echoes the historical “productivity paradox” seen during the rise of personal computers, where massive investments did not translate into immediate efficiency gains. As firms like JPMorgan Chase and USAA experiment with A.