The recent High Court ruling in the case of Getty Images v Stability AI marks a significant milestone in the legal landscape surrounding generative artificial intelligence (AI) and intellectual property (IP) rights. This landmark judgment is the first of its kind in the UK, addressing the complexities of copyright and trademark law as they pertain to AI-generated content. The implications of this ruling are profound, as it sets a precedent for how existing laws will be interpreted in the context of rapidly evolving technologies.