Netflix has recently made headlines by releasing its comprehensive guidelines for the use of generative AI in its productions, marking a significant step in the entertainment industry. The core principle of these guidelines seems to be a clear directive: creators should seek permission rather than forgiveness, particularly when it comes to the use of proprietary data. This cautious approach reflects a growing awareness of the legal and ethical implications of AI in creative processes.

In a bold move that underscores the growing influence of artificial intelligence in creative industries, Moments Lab has raised $24 million to develop AI tools aimed at revolutionizing film production. This startup’s ambition to automate tasks traditionally performed by human editors and data wranglers raises critical questions about the future of creative jobs in Hollywood and beyond. As generative AI technologies become more prevalent, the implications for the film industry could be profound.

Hollywood is at a crossroads, and generative AI is quietly steering the ship. As revealed in a recent article, many studios are already leveraging AI technologies to create everything from scripts to visual effects, all while keeping these advancements under wraps. The reality is that AI’s influence in filmmaking is not just a futuristic concept—it’s happening now, and it’s reshaping the industry in ways that are both exciting and concerning.