Generative AI is not killing SEO; instead, its reshaping it and opening up new avenues for content discovery. As AI systems like ChatGPT and Googles AI features evolve, they are changing the way users find information, creating a demand for high-quality, authoritative content that can be cited in AI-generated responses. This shift means that marketers and content creators must adapt to a new landscape where the focus is on becoming a trusted source rather than just aiming for top rankings.