The rapid adoption of generative AI tools in marketing is raising significant brand safety concerns, as brands and agencies prioritize speed and efficiency over potential risks. With the ability for anyone to replicate brand campaigns using AI image generation tools, marketers are finding themselves in a precarious position where they must balance innovation with the protection of their intellectual property and brand narrative. As the landscape evolves, brands must learn to navigate this new frontier, much like they did during the early days of social media.