Apple is set to harness the power of generative AI to enhance its custom chip design processes, a move that could significantly accelerate the development of the hardware that powers its devices. According to a recent report, Apple’s senior vice president of hardware technologies, Johny Srouji, emphasized the importance of utilizing cutting-edge tools, including AI, to streamline chip design workflows. This shift not only underscores Apple’s commitment to innovation but also highlights the growing role of AI in the tech industry.