In a landmark ruling, the emergence of generative AI has significantly influenced the trajectory of Google’s antitrust case, showcasing how rapidly evolving technology can reshape competitive landscapes. A federal judge recently determined that while Google remains dominant in search, the rise of generative AI tools like ChatGPT has introduced new dynamics that could alter the market’s future. The judge’s decision reflects a growing recognition of the competitive potential of AI technologies, which have gained traction since the launch of ChatGPT in 2022.