In a recent discussion, Googles Gary Illyes made a significant statement: you dont need specialized optimization strategies like AEO or GEO to rank in AI search. Instead, standard SEO practices are sufficient for both AI Overviews and AI Mode. This revelation is crucial for marketers and content creators navigating the evolving landscape of search engine optimization. Illyes emphasized that AI is deeply integrated into every stage of the search processfrom crawling and indexing to ranking.